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Nic Newman is senior research associate at the Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report, the world's largest ongoing survey of news consumption. Nic also works as a consultant with a range of media companies on monetisation, data and product strategies around digital news. Nic has a background as a journalist, was a founding member of the BBC News website as world editor. Later, as Head of Product Development for BBC News, he helped introduce innovations such as blogs, podcasting, mobile apps and on-demand video.