Konstantina Psarrakou is currently serving as Director Marketing & Digital at Papastratos. She led the launch of IQOS in Greece back in 2016, while she has been working in Papastratos for the last 16 years. She has also worked in the HeadQuarters of Philip Morris International in Lausanne as Global Marlboro Communications Manager. She holds a degree on Marketing & Communication and a MBA, both from Athens University of Business & Economics. She was born in Piraeus & graduated from the Greek-French School Jeanne D’Arc.