Zina is the managing director of e-Fresh.gr, a technology driven online supermarket. E-fresh.gr is a fast growing, independent online retailer. It was founded in 2015 and has successfully delivered more than 700,000 online orders ever since. E-Fresh.gr has also received more than 20 awards for different parts of the business, including an award on digital entrepreneurship from the minister of development and EBEA. Prior to her current role, Zina was a big 4 strategy consultant specializing in big data and working equally with the technical, analytical and strategic aspects of customer insight and data intelligence areas. She holds an Msc in operational research and management science from Warwick Business School and a bachelor degree in marketing and OR from Athens university of Economics and Business. She is passionate about entrepreneurship, e-commerce and the Greek potential. Zina is married and a mother of two.